Tag Archives: What’s greater than Lebanon

Come Back to Beirut

Look. We’re all clever & well cultivated adults with strong built-in bullshit detecting systems, so there is no need to trick you with my eloquent writing to convince you with anything. Hence, I’ll be blunt on this one.
The Lebanese Ministry of Tourism tag teamed with an advertising agency (Impact BBDO), created this ad “what’s greater than Lebanon” and viraled it on different media outlets to promote Lebanon’s summer season, hoping to convince all the expats and tourists to come over here. Impact BBDO named it “Don’t go to Lebanon” and pulled a reverse psychological bunny out of its hat in an effort to make you bite this Forbidden Fruit.

The video opens to the background tune of a Fairuz song and showcases the weather, nightlife, cuisine and whatever beautiful locations left in Lebanon then throws in the word “democracy” in the script which raises your eye brow in a bitch-r-u-serious?! kinda way Continue reading

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